Google Ads Management Across Northamptonshire
The short answer
We manage Google Ads for businesses across Northamptonshire, from Northampton and Kettering to Corby, Wellingborough and the Silverstone corridor. County wide campaigns need careful geographic segmentation so that budget follows the areas that actually convert. Most accounts generate enquiries within the first few weeks of launch.
Why Northamptonshire businesses choose us
Serving a whole county through one campaign is where most accounts go wrong. Costs per click, competition and conversion rates vary considerably between Northampton and a smaller market town, so a single county wide campaign hides which areas are profitable and which are quietly wasting money. We segment by location so you can see, and control, exactly where your return is coming from. We are based in the county, so we know the difference between these markets first hand.
Benefits
- Targeted keyword and match type strategy
- Local and radius targeting
- Conversion focused landing pages
- Call and form tracking
- Continuous bid and budget management
- Clear reporting on cost per lead
Our position
In local Google Ads, tight geographic targeting beats broad reach every time. Paying for clicks from outside your service area is the most common waste we find in Northamptonshire accounts, and it is entirely avoidable.
Our Process
- 1
Account and local market audit
- 2
Keyword research and campaign structure
- 3
Ad creation and landing page setup
- 4
Ongoing optimisation and reporting
Frequently asked questions
Should I run one county wide campaign or separate ones per town?
+
Usually separate campaigns or ad groups by location, so you can control budget and bids where returns are strongest. A single county wide campaign makes it very difficult to tell which areas are actually profitable.
How quickly do Google Ads work?
+
Ads can drive enquiries within days of launch. The first few weeks gather data, so performance typically improves month on month.
Do I need a dedicated landing page?
+
Usually yes. Sending paid traffic to a focused landing page rather than your homepage lifts conversion rates and lowers cost per lead.
Do you charge a management fee on top of ad spend?
+
Yes, separate from the media budget you pay Google, agreed upfront with no hidden costs.
Explore related pages
Ready to get more from Google Ads?
Book a free account audit and we will show you where your budget is going and what to fix first.
Book a Free Consultation